In order to continuously market and promote Agrico varieties in the Pakistan market, constant feedback is obtained from a host of different sources primarily including importers, farmers, government seed departments and institutions. Keeping this trend in mind, Stamex International (Agrico’s partner) in Pakistan carried out interviews with two major farmers in the country to attain the necessary feedback required to ensure excellent performance of the Agrico varieties.

They belong to the plain and hilly region where most of the potato cultivation takes place. According to them, Kuroda and Sante dominated the market a few years back and are still in demand, but, in the past few years Rudolph, Esmee and Alouette have emerged as the most popular and sought-after varieties.

The farmers are also quite hopeful about the prospect of Riviera and Vogue gaining a big market share in the future. Want to read more about the different potato varieties for Pakistan cultivation? Click underneath. 

They market their product as either standing crop or at the wholesale markets, sometimes they engage in direct bulk supply to downstream traders and exporters too. But the most popular form of marketing still remains to be word of mouth feedback provided by farmers/importers from one provincial region to another. 

In recent years carrying out open days has also been a useful tool for promoting new potato varieties. Events such as open days allow farmers/importers alike to visit and view any market seed potato varieties in more detail, these events also further enable members of the public to conduct any Q/A’s they feel are necessary to obtain further information regarding any particular seed varieties they may possibly be interested in.

This form of marketing has always been successful with Agrico varieties as their healthy green crop with uniform shape/size and smooth skin always impressed their neighboring farmers.