Given the changing needs of consumers and the vision to set up sustainable integral chains , the three parties have spent the past few months giving in-depth consideration to the best way of collaborating. The general principle was that a collaboration has to result in a powerful, healthy organization that offers  ware potato growers  a good long-term prospect and responds to current and future consumer needs.

The new cooperative of ware potato growers will cooperate across the entire chain of growing, trading and packing. To maximize the benefits of this integration, the trading and packing activities will take place at the current site of Nedato in Oud-Beijerland (Netherlands). This site is the most suitable location to centralize these activities. The site offers plenty of available space and is more centrally located for the majority of the growers involved. Centralizing the activities in one location brings improved control of the entire process, ensures more efficient business operations and contributes to the creation of a company-specific culture.

The relevant personnel of the three companies will transfer to the new organization, therefore continuing to ensure the knowledge of the ware potato market and operations. To secure the quality and reliability, the transition to one location will take place carefully and in phases.